ThinkBIG's Pay Per Click Bid Management Program puts your search engine Adword Marketing Campaigns in the hands of experts. Our methodology utilizes the latest software as well as 60% human intervention to ensure that your marketing dollars are spent wisely and effectively. Not only increasing your ROI but your quality score impression shares as well. Let us concentrate on the marketing strategies of your website so that you can concentrate on growing your business!
As a Professional Pay-Per-Click Services company, ThinkBIG understands that Internet marketing is achieved on multiple levels; it is the role of the Internet Web Marketing experts at ThinkBIGsites (TBS) to help our clients navigate the various methods of website promotion so that the most effective path is chosen for their needs within their Marketing industry.
While an organic search engine optimization campaign, focused on search engine optimization, is definitely the best marketing tool any company can have - a top quality pay per click management program is equally as effective and will strategically position your website at the top or side of the Search Engine Results page (SERP). Your ad will appear as a sponsored link and you will “pay per click” whenever a search engine user clicks on your advertisement.
One of the most important components of pay per click services is the website ranking positioning of your chosen keywords which is essentially done through a bidding process.
A company will bid on keywords or keyword phrases that are relevant to their specific industry. TBS offers comprehensive pay per click management strategies whereby we help our clients with the strategic positioning of those keywords that are likely to gain them the most traction on the major search engines in question and subsequently increase their Web marketing return on investment (ROI) with a solid online presence that delivers targeted web traffic and a significant return on investment.
Since Google implemented major changes in their Adwords Auction formula a few months ago, many companies are being penalized by Google in their Adwords campaigns (PPC - Sponsored Links) if their "Quality Score" is low. Quality Score is determined by CTR (Click Thru Rate), Relevance, Landing page & Ad quality. Many clients are unaware of this major change because it was not formally announced by Google & what's worse, you may not be aware of the penalties that are occurring because of it!
The penalty for a low quality score will include a potentially higher CPC (Cost Per Click) than you might have otherwise paid & a reduction in Impressions or "Impression Share" which will negatively effect your overall ROI. Many clients don't know how to view this important data & if they do, they often think that the recent reduction they've noticed in their Impressions, ROI (return on investment), conversions, sales etc... are a direct result of the slowing economy, which in many cases may not be true at all - In fact, it may have everything to do with this Google change!
Benefits of Pay Per Click (PPC) Services
Pay per click programs, used on their own or in combination with an organic search engine optimization campaign, is a very cost effective way to reach a broad audience and to do so quickly. Some of the benefits of working with an innovative pay per click services company like ThinkBIG include:
Fast results - Pay Per Click Services offer paid placement on the search engines. Once your targeted keywords or keyword phrases are chosen, your pay per click campaign begins; and your website will immediately see placement in the sponsored link section on the major search engines and realize instant visibility which will result in increased web traffic. This is an effective method by which to realize immediate results especially for those websites that have yet to gain any traction on the search engines.
Targeted audience - Pay Per Click Services allow advertisers to bid on the specific keywords that will deliver them the targeted web traffic that is most likely to be interested in the products and services that the client offers. When those keywords are used in a search, the website ranking is positioned on the top of the search result page or along the sidebar –in whatever position the advertising company has paid to occupy.
Consistent Advertising - When a search engine user enters in particular keywords, results are delivered accordingly. Those who have purchased positions through a pay per click advertising campaign will remain in that position no matter what organic search results are delivered on the page. So while search engine users may browse other results, your adword campaign remains in place – giving you a “billboard” that furthers the branding of your company at all times and continually drives targeted web traffic to your site
Budget Control - Pay Per Click Management Services are very structured in terms of their pricing for position and keywords. This allows clients to make incremental changes according to their budgetary guidelines and restraints that will best suit the companies needs.
Opportunity For Internet Market Research - Pay Per Click Services allow advertisers to bid on the keywords that they want to use for their campaign. If at some point the advertiser has a particular product or service they want to announce and advertise immediately, keywords can be changed accordingly in a sort of online PR campaign. Judging by the website traffic that is generated by these keywords, advertisers can gauge consumer interest.
Page Optimization - With search engines like Google now utilizing a quality score, Search Engine Optimization now plays a larger role in your Pay Per Click Program. Google uses the quality score to determine how much your bid will actually cost - possibly more than the people that rank above you if you don't choose to add quality web content and perform any needed website optimization. A well optimized highly visible website is seen favorably in the eyes of Google and can save you hundreds of dollars on your Pay Per Click Campaigns. Our internet marketing experts and search engine optimization experts can lead you step by step through to process to targeted web traffic and Increased ROI.
We typically increase ROI by about 15-30% for our clients, working on a FLAT FEE basis, maintaining their current level of spend or less
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